We see it as our obligation to preserve the world’s fish stocks for the long term future by responsible fishing practices.
Frozen Fish International plays a major role in the promotion of sustainable fishing. This began in 1996 in a joint project with the "Bundesmarktverband der Fischwirtschaft e.V." (German Fisheries Association). For the first time, suppliers guaranteed certain minimum requirements such as species protection and the use of fish from regulated fisheries.
The Marine Stewardship Council was founded jointly by Unilever and WWF. It has been operating independently since 1998. MSC sets the standard which is regularly applied worldwide in the granting of sustainable fishery certification.